Heart of Art

Tatler speaks to Carlo Giordanetti, the man behind some of Swatch’s most recognisable collaborations, about how the quirky Swiss watch brand weaves narratives through design and stories that resonate with people across generations

By Amrita Katara

Regardless of how little exposed to or interested in the watch world they are, most people reading this will have seen posters for the Swatch x Omega collaboration or the Scuba Bioceramic Fifty Fathoms collection the brand launched with Blancpain. The brains behind many of these projects is long-time leader at Swatch Carlo Giordanetti: officially the CEO of the Swatch Art Peace Hotel in Shanghai, a unique creative space that combines art, retailing of Swatch products and hospitality, Giordanetti also orchestrates collaborations that bridge the worlds of watchmaking, art and culture, arranging partnerships with the likes of the Louvre in Paris, Omega, Blancpain and New York’s MoMA. His journey with Swatch began in Italy in 1987 as a sales and marketing executive, a job which allowed him to exercise his…

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Tatler Hong Kong (Digital) - 1 Issue, March 2025

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