CATHERINE RÉNIER

The leading lady of Jaeger-LeCoultre talks about the importance of the arts, the changing watch market in Asia, and the rise of the Reverso

Congratulations on the launch of “Made of Makers”, Jaeger-LeCoultre’s series of collaborations with artists and artisans. How will the campaign stand out from those run by other luxury brands? Made of Makers is a profound expression of the core principles [of watchmaking] that have always defined La Grande Maison: passion, creativity, expertise and precision. The programme focuses on international artists who share the maison’s values and whose work explores new forms of expression through different and often unexpected materials and media. We choose to work with forward-thinking artists and highly imaginative artisans whose work challenges the norm, expands our minds and triggers emotions. We support them by commissioning new work and they in turn nourish the creativity and continuing evolution of our maison. Have you noticed any changes in your…

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Tatler Hong Kong (Digital) - 1 Issue, March 2023

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