Small Talk JÉROME EPINETTE

The man behind Tiffany and Co’s latest scent explains why he took inspiration from a classic

Perfumer Jérome Epinette has a famous nose. You may not have heard his name, but you have almost certainly heard of some of the fragrances he’s designed. From cult favourites such as Byredo’s Gypsy Water and Pulp, and Boy Smells’ new range, to scents for Victoria’s Secret and L’Occitane en Provence, Epinette is everywhere in the perfume world. “It is hard to keep track, but I would say [I’ve developed] more than a couple of thousand [fragrances]”, Epinette tells Tatler. Finding inspiration in everything around him, from “nature, painting, food, drinks, music, architecture, discussion and sharing emotions”, Epinette’s latest creation, Tiffany & Co’s Rose Gold EDP, draws inspiration from a well-loved natural perfume. “Rose Gold EDP is a modern approach to a very common ingredient: rose,” he explains. “Nothing heady, nothing old-fashioned,…

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Tatler Hong Kong (Digital) - 1 Issue, March 2022

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