A Cask to Call Your Own

Wild Turkey’s Private Barrel programme gives private clients full control of their preferred whiskey profile

While buying spirit by the barrel isn’t a new practice in the industry, the customer profile has changed over the years—today, it is individual customers who are fuelling the boom in the purchasing of whole casks. Wild Turkey, a Kentucky bourbon producer with roots in the mid 1800s, had already begun selling a few casks in the early 2000s, but formalised its main Private Barrel programme in 2013. Now, its dedicated APAC program offers unique options from dedicated unicorn barrels, with different taste profiles for the buyers to choose from. To find out more, Tatler chats with Wild Turkey’s master distiller Eddie Russell, son of distilling legend Jimmy Russell and a member of the Kentucky Bourbon Hall of Fame. Bourbon has been booming since the 1990s. What do you think is driving…

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Tatler Hong Kong (Digital) - 1 Issue, March 2022

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