Shiatzy Chen x Yung Hua Chen

Shiatzy Chen collaborates with emerging photographer Yung Hua Chen on a visually striking campaign

By Cherry Mui

Wang Chen Tsai-Hsia, better known as Madame Wang, established Shiatzy Chen in 1978 with a view to modernising the Chinese aesthetic without abandoning traditional silhouettes. The Taiwanese brand was one of the first to introduce neo-Chinese chic—a marriage of western aesthetics with Chinese craftsmanship and cultural traits—to the global fashion stage. Yung Hua Chen represents a new wave of Taiwanese photographers who focus on images of women. The pair created a Chinese New Year campaign with the theme “red sorghum”: rich in colour and traditional charm, it depicts a journey home for the festivities. Here, the pair share their creative process and resolutions for the new year. What was the inspiration behind the theme “red sorghum”? Madame Wang: Red sorghum symbolises a spirit, a resilience. For this photo shoot,…

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Tatler Hong Kong (Digital) - 1 Issue, March 2022

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