Tatler Hong Kong (Digital)

Tatler Hong Kong (Digital)

1 Issue, June 2024

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SPEAKING WITH THE FRENEMY

Buzzwords and corporate jargon are infuriating, confusing and downright silly. But breaking up with them isn’t an option—here’s why
SPEAKING WITH THE FRENEMY
Ever since humans first formed groups around professional trades, there has existed jargon: vocation-specific language. Professional discourse demands speedy transfers of information. But what has developed out of this is an increasingly idiosyncratic language: think “disruptors”, “backburners”, “needle-moving” and “opening the kimono”. This exposure to jargon in our office environments has turned what should be an invaluable linguistic toolset into a subject of universal ridicule. In popular media—from the panels of the late 20th-century comic strips Doonesbury and Dilbert to depictions through the 1999 satirical comedy Office Space and Silicon Valley, the sitcom that ran from 2014 to 2019—corporate lingo is presented as a source of annoyance or gibberish. Yet, even while its use triggers eye rolls, jargon thrives. Who’s to blame? It’s often the seniors at a company who…
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Tatler Hong Kong (Digital) - 1 Issue, June 2024

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