SUSTAINABLE SPLENDOUR

Monaco has long been associated with the super-rich—but now, it’s looking to change its image and transform into a destination for sustainability. The two might seem like strange bedfellows, but it’s working so far—here’s how

By Andrea Lo

Super-yachts anchored in the glistening Mediterranean sea, against the picture-perfect backdrop of rolling green hills and some of the world’s most expensive homes. The storied history of Europe’s longest-ruling royal family—and the stuff of Hollywood fairytales. The glitz of the Casino de Monte-Carlo. The glamour of its A-list events, like the Formula One Grand Prix and Yacht Show. These are the images that come to mind when Monaco, a place long known as a playground for the super-rich, is mentioned. With the country’s reputation for luxury—something that attracts its visitors, many of which are ultrahigh-net-worth individuals—rarely does the word “sustainability” come into the picture. It is also something of a surprising move for a place where opulence is not only whispered, but celebrated. In the 2.02 sq km principality—the second-smallest…

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Tatler Hong Kong (Digital) - 1 Issue, June 2024

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