Golden Opportunities

Zip Cheung, founder and CEO of seniors modelling agency Ohh Dear Communications, and Anita Lee, co-founder and CEO of social enterprise Time To Gold, which empowers elderly women by employing them in traditional Hong Kong dessert-making, discuss why we need to make older people more visible and what they’ve learnt about ageing from the “young-olds” they work with

By Rachel Duffell

It was tough for Zip Cheung when she first started Ohh Dear Communications, Hong Kong’s first modelling and marketing agency specialising in the over-50s, in 2016. Scouting for senior models on the streets of Hong Kong’s Wan Chai and Central districts, the response was consistent: who would want a senior as a model? Counting brands including Gucci, Bioderma and the MTR corporation among her clients, it was clear that there was demand, and luckily Cheung had some leads from her previous career as a journalist covering retirement topics. But it was more than the commercial opportunity that led Cheung to leave journalism. Having spent her days interviewing “young-olds”—those between 50 and 60 years old—she had become sensitive to the way these older people were presented, because the stereotype didn’t fit…

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Tatler Hong Kong (Digital) - 1 Issue, June 2023

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