CHRISTOPH GRAINGER-HERR

IWC Schaffhausen’s CEO on Watches & Wonders 2021 and Asia’s importance for his team

What does the modern collector want from watchmakers? Clients are looking for models that have a longstanding DNA, a clear lineage and a heritage that’s been developed over time. The uncertainly of crisis mode means that clients are looking for reassurance. They’re looking for aesthetics that they’re familiar with and that are perceived as low risk. I think this gives people a sense of security when so many things are uncertain. There has also been a big shift from anything goes to a refocus on what should we wear, how should we consume, and are our spending habits sustainable? Sport watches are also becoming increasingly popular ... This is a global trend, but we’ve really seen this take off in Asia, especially among younger consumers, who previously went for classic models. Now they’re…

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Tatler Hong Kong (Digital) - 1 Issue, June 2021

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