On The Nose

Get a whiff of what makes Maison Dior perfumer François Demachy sentimental

By Coco Marett

Despite the beauty industry’s battering during the pandemic, trend forecasting company WGSN recently reported that the demand for fragrances actually rocketed as people looked to scents to provide a touch of luxury during highly unglamorous times. “Fragrance has the power to lift your spirit or switch your mood,” says perfumer François Demachy, the perfumer-creator for Christian Dior since 2006, who creates all of the house’s fragrances from his laboratory in Grasse. “It can take you places or send you into a memory. It is very powerful, and if I did not think that, I would not do this for a living.” Here, Demachy, whose creations are often inspired by memories and moments, tells us about some scents that hold a special place in his heart. What scent reminds you of ... Home? I come from…

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Tatler Hong Kong (Digital) - 1 Issue, June 2021

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