Through His Eyes

With Puyi eyewear celebrating its 20th anniversary, founder Jeffery Yau introduces the exclusive frames made for the occasion and discusses the most expensive pair he ever sold

By Rosana Lai. Portrait by Affa Chan

Jeffery Yau gazes out the window of his conference room at a sprawling view of Hong Kong. “Luxury eyewear as it is today didn’t exist 20 years ago,” he says. “I still remember trying to find shop space at a high-end mall and the landlord said, ‘We don’t need an optical shop here, thanks.’” But what the landlord didn’t recognise was that Yau’s vision was no ordinary neighbourhood store where you’d go to refill a prescription for contact lenses. At the time, Yau, was already a business magnate as founder and CEO of Europe Watch Company, one of the largest authorised retailers for the likes of Rolex and Patek Philippe in Hong Kong. Work led him to travel the world and he discovered niche eyewear stores in places like SoHo…

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Tatler Hong Kong (Digital) - 1 Issue, June 2021

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