Elleme

Even if you’ve never heard of the Paris-based luxury label Elleme, you’ve likely seen the Baozi (the Chinese word for “dumpling”) bag on influencers like Tiffany Hsu or the Vague bag on celebrities like Beyoncé. Jingjing Fan founded Elleme (derived from the French phrase “elle aime”, meaning “she likes”) in 2015, and the label has since gone from strength to strength—it’s now stocked at more than 65 stores around the world, including Selfridges and Harvey Nichols. Fan recently launched Elleme’s first ready-to-wear collection for fall-winter 2021.

How did you first realise you wanted to work in fashion? My background is in political science, but right after my graduation from the Paris Institute of Political Studies, I was at a point in my life when I was asking myself what I wanted to do and discovered that fashion was what made me happy. It’s the best feeling to be able to create products that people love, and I enjoy the whole process, from the challenges and struggles to the successes. What was the first roadblock you had to overcome? Definitely finding the right partners to bring my creations to life and at the quality I required. During my first collection, we didn’t have the quantities to make it worthwhile for the factories to produce our products, so…

You're reading a preview of

Tatler Hong Kong (Digital) - 1 Issue, June 2021

DiscountMags is a licensed distributor (not a publisher) of the above content and Publication through Zinio LLC. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered on our website, are those of the respective author(s) or publisher(s) and not of DiscountMags. DiscountMags does not guarantee the accuracy, completeness, truthfulness, or usefulness of all or any portion of any publication or any services or offers made by third parties, nor will we be liable for any loss or damage caused by your reliance on information contained in any Publication, or your use of services offered, or your acceptance of any offers made through the Service or the Publications. For content removal requests, please contact Zinio.