Parfum Vivant

On the occasion of the launch of Henry Jacques’ new Collection de l’Atelier, Tatler talks to Anne-Lise Cremona, CEO of the luxury parfumerie, about the collection’s rarity and the brand’s deliberate decision to refrain from aggressive expansion, despite the demand

By Ahy Choi.

You don’t have to be an expert to know that rose is an essential ingredient in perfume making. Despite scientific progress which means many natural scents can now be replicated using synthetic compounds, the essence of a natural rose is still considered the holy grail and a symbol of quality in the perfume industry. For Henry Jacques, it is the soul of its many signature scents. In the latest launch, Collection de l’Atelier, the rose not only took centre stage but also marked a breakthrough in the brand’s perfume production and creativity. In 1975, Henry Jacques Cremona established Perfume Henry Jacques near Grasse, the perfume capital of the world, on the French Riviera. Inspired by his travels and a passion for creating exquisite scents, he offered bespoke fragrances to a…

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Tatler Hong Kong (Digital) - 1 Issue, July 2024

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