Mastering Precision

Rolex is one of the best known names in the global luxury watch market; it’s safe to say that consistent demand for its pieces is due in no small part to its unmatched reputation for quality and timeless design

By Amrita Katara

Rolex has long been synonymous with luxury and quality in the world of watchmaking. Since its inception in 1905, the brand has been committed to crafting timepieces that are both aesthetically beautiful and technically superior. One of the main reasons for its reputation for excellence is its unwavering focus on precision. In 1920, the Swiss watchmaker became the first to receive the Swiss Certificate of Chronometric Precision for a wristwatch, independent recognition of the timepiece’s quality. This commitment to precision has continued to be a hallmark of the brand, with Rolex watches undergoing rigorous testing and certification to ensure their accuracy. Another key factor that sets the brand apart from other luxury watchmakers is its vertically integrated manufacturing process, which means that Rolex is in complete control of its suppliers…

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Tatler Hong Kong (Digital) - 1 Issue, July 2023

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