CHRISTOPH GRAINGER-HERR

In a heart-to-heart with Tatler, the CEO of IWC Schaffhausen watches talks about the launch of the new Ingenieur, the watch his wife gave him for Christmas and the design geniuses of yesterday who are shaping the trends for today

How important is culture when planning IWC’s design strategy? And how does it affect decision-making when launching a new watch? I think anything that is a nonessential, emotional product that our customers buy for joy, for self-expression, is ultimately very closely rooted in culture. And for us, this is always the starting point. To feel where the global market is at, to feel where the trends are at, you really have to travel, you have to be curious and explore what makes people tick. That’s why a lot of these cross influences are coming in our watch design. Today, people are reconnecting with the analogue even though they are surrounded by digital, AI and the metaverse. And that really formed the context for the Ingenieur watch created by Gérald Genta…

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Tatler Hong Kong (Digital) - 1 Issue, July 2023

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