Small Talk NICOLAS BOS

The CEO and president of Van Cleef & Arpels discusses the maison’s long relationship with dance and how it translates to jewellery-making

Van Cleef & Arpels has long supported ballet. Can you share the motivation behind branching out to more modern genres through the Dance Reflections initiative? Van Cleef & Arpels has a long history with dance, which is reflected in our jewellery creations. In the 1960s, the maison supported the choreographer George Balanchine, who knew how to bring a form of renewal to the world of dance. Modern dance and contemporary dance have helped write a fascinating history that has continued to evolve from the foundations of classical. It therefore seemed essential to us to also contribute to the preservation of this repertoire and to support contemporary creation. We have a strong link with dance, which translates today into a resolutely holistic approach. Dance Reflections by Van Cleef & Arpels marks…

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Tatler Hong Kong (Digital) - 1 Issue, July 2022

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