How has the past year been for Boucheron?
We’ve had to rethink pretty much everything. Since the beginning of 2020, we’ve adapted to a new way of doing business. Before the pandemic, luxury businesses were highly concentrated on tourism.
What lessons have you learnt in the last year?
Adapting to new circumstances has made us very agile and creative, and we invented new ways of doing business that will still be relevant even when the pandemic is over. We become stronger in difficult times and it’s very important to be able to see the positive side of things.
Are we changing the way we buy jewellery?
People haven’t had as many chances to wear jewellery, because we’ve all been staying in, but we’ll never throw away jewellery because it’ll always be valuable. Jewellery is a…
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Tatler Hong Kong (Digital) - 1 Issue, July 2021