Sustainability lies at the heart of the legendary German carmaker BMW’s operations—and this ethos was showcased in style at its recent Drive Towards Sustainability event, held at its luxurious Wan Chai showroom in partnership with Tatler Hong Kong.
This unique evening offered guests the chance to explore BMW’s wide-reaching sustainability initiatives and innovations—including its mission to produce the world’s greenest electric cars by reducing carbon emissions throughout the entire life cycle of its vehicles. In fact, it has already lowered emissions by more than 70 per cent since 2006, with a plan to reduce them by a further 80 per cent by 2030.
Guests took the opportunity to admire BMW’s revolutionary, top-of-the-line electric car models—the iX and i5—up close and in person. Both have been designed to seamlessly combine emission-free…
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Tatler Hong Kong (Digital) - 1 Issue, January 2024