PYER MOSS

Founded in 2013 by Haitian-American designer Kerby Jean-Raymond, Pyer Moss has been called an art project and timely social experiment by the designer himself. The experiment has proved successful, with the New York-based brand taking home the grand prize at the CFDA/Vogue Fashion Fund awards in September last year and scoring a lucrative Reebok collaboration deal. Since its inception, the brand has tackled difficult social issues by using its clothes as a platform for storytelling. Jean-Raymond stunned audiences at his first show by opening with a 15-minute video showing police brutality. For his spring/summer 2019 offering, he took inspiration from The Negro Motorist Green Book, a guide to help black motorists avoid racial discrimination on road trips in the US during the Jim Crow era. For most seasons, Jean-Raymond enlists…

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Tatler Hong Kong (Digital) - 1 Issue, January 2019

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