ALEXANDRE MILLE

The brand director of Richard Mille, Alexandre Mille faces the toughest of horological prospects: following in his illustrious father’s footsteps. He talks to Tatler about how he’s making his mark on the business, why it’s hard to increase production, and why the brand doesn’t have ambassadors

What is the biggest strength you bring to the business? That I was never raised and educated to become what I am today. That may not be a strength for other brands, but for Richard Mille, it’s different. The first time I [started working in] the luxury world, I was 27 years old. I [had been] to law school, and [then] to cinema school to graduate as a film director. But in those [subjects], I was taught to analyse everything and understand it [from an artistic point of view]: how to analyse text in a movie and translate that into emotion. When you’re a brand director, how can you take your inspiration, an emotion, and translate it into a watch that will be understood by everybody? When I entered the…

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Tatler Hong Kong (Digital) - 1 Issue, February 2024

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