NEW YEAR, NEW LOOK

Legendary cognac Louis XIII’s packaging has undergone a visionary redesign that preserves the brand’s heritage while putting sustainability at the forefront. Using only cellulose-based materials that carefully balance function, experience and sustainability, the new coffret reduces CO2 emissions from its packaging by an impressive 57 per cent compared with the former design. The new packaging took two years to develop, a testament to the time-honoured craftsmanship that goes into each bottle of the eau-de-vie. Retaining the brand’s signature red colour, the redesigned boxes are available in Louis XIII boutiques. A gentle light illuminates each coffret upon opening, the first step of the sensory journey that reveals the decanter. An integrated podium safely secures each hand-crafted bottle of liquid gold in place. Made by skilled artisans from European crystal houses, each…