JY Kwak

The co-founder and chief strategy officer at Contents Technologies knows that Asia’s musical talents are its greatest asset

By Rick Boost.

JY Kwak has, by his own admission, never been a musical person. Yet he has wound up guiding a company entirely devoted to managing intellectual property in the music industry, with a speciality in K-pop. Because it isn’t beats that drive Kwak, it’s a belief in democratising assets. For several years, Kwak found satisfaction in using his financial prowess at start-ups rather than being a small cog at a big bank. However, he still hoped to find a better use of his asset management skills in order to change the world and assist people. Inspiration came in the late 2010s, when Kwak took note of the massive rise in music streaming. While YouTube, Amazon, Apple Music and Spotify had driven down traditional music sales, the convenience of these platforms had…

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Tatler Hong Kong (Digital) - 1 Issue, February 2024

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