Invest in Beautiful Things

Looking to put some money into art? Nicolas Chow, Sotheby’s Asia’s chairman and worldwide head of Asian art, wants to transform the way we collect

By Tara Sobti.

How important is education to open people’s eyes to new ways of collecting? There is sometimes a tendency for people to buy art out of peer pressure. They see an artist’s work in their friends’ homes and then decide that it might be the right thing to buy—without really engaging with it. I myself occasionally fall prey to it, but the key is to make these works part of one’s collecting journey by associating them with personal choices and objects. The most effective way of spreading new ways of collecting in Hong Kong is by showing in [Sotheby’s new] physical space what it might look like and keeping the presentation fresh throughout the year, with an ever-rotating mix of material. How is the art world evolving in terms of collecting…

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Tatler Hong Kong (Digital) - 1 Issue, December 2024

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