FROM VISION TO LEGACY

Movie superstar Tony Leung perfectly represents HSBC: both are born and bred in the city they call home, both enjoy unparalleled reputations—and both are on unforgettable journeys

Who better to represent a bank with a history and identity that are intimately intertwined with Hong Kong than perhaps the most esteemed acting talent the city has ever produced? Welcome to HSBC’s new advertising campaign, known as “Wealth. Growing at every stage”, starring the one and only Tony Leung Chiu-wai, HSBC’s new wealth programme ambassador and a cinematic legend, famed for his magnetic screen presence and his rich emotional palette as an actor. In the new campaign, he reflects on the key moments in his own 40-year journey to stardom, mirroring the way in which HSBC, throughout its history of nearly 160 years, has accompanied its customers in the city—six million of them today—on every stage of their own wealth management journey, providing them with tailored solutions. It features…

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Tatler Hong Kong (Digital) - 1 Issue, December 2024

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