SLOW MOTION

Following a preview of one luxury accommodation group’s newest vessel, we explore how hotel brands are embracing—and investing in—the slow travel trend

By Coco Marett

TRAVEL “By all means, move at a glacial pace; you know how that thrills me,” Miranda Priestly—the sharp-tongued editor-in-chief played by Meryl Streep—famously snarled in The Devil Wears Prada (2006). Well, it turns out moving “at a glacial pace” is now very much in vogue—at least in the world of travel. The world’s leading hotel brands are investing in modes of slow travel, from superyachts to sleeper trains, to make the experience as much about the journey as the destination itself—and evoking a sense of thrill in globetrotters who view time as the ultimate luxury. In 2022, Ritz-Carlton launched its Ritz-Carlton Yacht Collection and its inaugural ship Evrima, with a vision to redefine traditional cruising by offering all of the perks—seamless travel to coveted destinations, all-inclusive packages—with none of the…

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Tatler Hong Kong (Digital) - 1 Issue, December 2024

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