’Tis the Season

Veronica Chou, president of Novel Fashion Holdings, goes head-to-head with Sophia Hotung, writer, illustrator and digital artist, in this month’s great debate

Is consumerism ruining the true spirit of the holiday season? VERONICA CHOU YES “Of course consumerism is ruining the true spirit of the holiday season. The holidays were originally a time for gathering, community and connection. Our modern-day holiday spirit was created and enhanced by marketing. Gifting culture, the massive Christmas buffets and competitive decorating are all created by marketers to encourage more consumption. One example is Coca-Cola’s advertising that played a big role in shaping Santa Claus as the attractive, jolly fella we know today. When you have kids, the holidays are admittedly a very fun and magical time, and all these fables and presents bring immense excitement to the little ones. We can, though, choose to make the holidays more meaningful by choosing eco-friendly gifts with eco-packaging or…

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Tatler Hong Kong (Digital) - 1 Issue, December 2023

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