A Serene Swiss Home

Skincare brand La Prairie introduces a new concept on Queen’s Road that expresses its Swiss heritage in a luxury environment

The outside world might be chaotic with taxis honking horns and masses of people jostling for space along busy Queen’s Road in Central. But all is calm in La Prairie House, where the soothing elements of a Swiss residence unite in clean contemporary lines and muted grey tones. Nestled between contemporary art galleries and Michelin-starred restaurants in H Queens, the luxury Swiss skincare brand has secured a coveted spot in the heart of Hong Kong for its brand residence. It’s a space chosen for La Prairie clients, whom chief marketing officer Greg Prodromides defines as “educated, cultural, cosmopolitan and seeking the finest experiences in skincare, as well as every aspect of their life.” Reserved for select clients to learn about La Prairie’s rich history, its products and its services through…

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Tatler Hong Kong (Digital) - 1 Issue, December 2020

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