going beyond time

When it comes to supporting children’s charities, these watchmakers aren’t kidding around

BY CHRISTIAN BARKER

“You never really own a Patek Philippe. You merely look after it for the next generation.” So reads the most successful advertising slogan in horology, which has served the Geneva-based watchmaker splendidly since 1996. The copywriting resonates so much because Patek’s commitment to a sense of patrimony extends not only to creating heirlooms that will be passed down a family line, but also to caring for the next generation of human beings—children’s causes are close to the company’s heart. This was amply demonstrated on November 9, when a unique timepiece generously donated by Patek Philippe to the Only Watch charity auction went under the hammer for a record CHF31 million (about HK$245 million). The one-of-a-kind, salmon-dial Grandmaster Chime Ref. 6300A-010 stole past the 1920s Patek pocket watch known as the…

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Tatler Hong Kong (Digital) - 1 Issue, December 2019

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