Seoul Searching

The new Louis Vuitton store in the South Korean capital is the brainchild of two world-renowned architects—Frank Gehry, who designed the curvy glass exterior, and Peter Marino, who worked his magic on the interiors. Marino gives Tatler a tour

How did you approach this building? The interior spaces were designed with a Miesian rigour to more strongly emphasise the billowing, energetic and sculptural quality of Gehry’s exterior. The interior stone flows in from the exterior. The dynamism of the rectangular volumes cleanly contrasts with the baroque glass shields of the building. The Maison Louis Vuitton Seoul includes many different areas devoted to different products, and an upper floor designed as an Espace Louis Vuitton for exhibitions. How did you create distinctive looks for these areas? There are so many different categories of merchandise now. The trick is to integrate them, so the client does not necessarily focus on differentiation but rather the total brand. In Seoul, people tend to shop with family or friends, so creating flexible spaces and…

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Tatler Hong Kong (Digital) - 1 Issue, December 2019

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