SARAN-RAPT

To mark the 150th anniversary of its Imperial champagne, Moët et Chandon has unveiled Chateau de Saran, a meticulously restored 18th-century masterpiece that operates as an invitation-only hotel

BY SEAN FITZPATRICK

The world of champagne bubbles with competition and anxiety. Maisons cast furtive glances over their shoulders and vie for market dominance. Critics anoint new stars, while collectors gush over boutique producers, limited editions and privileged access. For a brand as ubiquitous as Moët et Chandon, it could be difficult to cultivate the aura of artisan-imbued exclusivity that is the obsession of today’s marketers. But Moët’s latest unveiling—the painstaking restoration of its spiritual home, Chateau de Saran—is a mic dropped all the way from the apex of what luxury pundits like to call the “experience economy.” Put simply, Chateau de Saran is a hotel. But you can’t book it. And, unless you quaff Moët by the nebuchadnezzar or you are royalty, chances are you’re never going to get an invitation. Chateau…

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Tatler Hong Kong (Digital) - 1 Issue, December 2019

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