Ghosts of Ginza

Four artists each take Gucci themes and run with them for the Italian label’s latest project in Tokyo. Justine Lee checks out the real and virtual results

To say that Gucci has undergone something of a renaissance in recent years is an understatement. Under the eclectic direction of Alessandro Michele, the house has flourished. Earlier this year, Michele chose Tokyo as the backdrop for Gucci’s cinematic autumn/winter 2016 campaign, shot by Glen Luchford in the spirit of Lost in Translation. Models were pictured exploring the city—with kimono-clad women and cherry blossoms, at bustling intersections and even inside a Pachinko parlour. In developing Gucci’s latest project, an art installation called Gucci 4 Rooms, Michele was again drawn to the bright lights of the Japanese capital. He invited four artists to each create a room using a motif or themes he has introduced at the Italian fashion house. The installation at Dover Street Market Ginza brought together three Japanese…

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Tatler Hong Kong (Digital) - 1 Issue, December 2016

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