Planting Roots

Chloe Chen has opened her first Hong Kong flagship store—a two-storey space on Hollywood Road, designed by Hero Design Group. Here, the owner and creative director of the eponymous label, which offers clothing, accessories and homeware, talks about celebrity dressings, interior design and “pinch-me” moments

By Tara Sobti.

Congratulations on the opening of your flagship store in Hong Kong. How does it feel? Like when you’ve worked hard for something for a long time and finally feel like you achieved something special. I moved to Hong Kong in 2019 and I have been looking for a suitable store location for over a year—and finally, we found the right one. I’ve had my shops in Shanghai and Taiwan for many years. Hong Kong is the centre of Asia and it was always the goal to open a shop here. I feel very proud and astonished by what my team and I have done. Everything feels complete. It feels very rewarding. Tell us a little about your background. I was born and raised in Taiwan. After university, I started my…

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Tatler Hong Kong (Digital) - 1 Issue, August 2024

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