Virtually Ready

The metaverse allows brands to better engage with their customers and build communities, thereby achieving more from their marketing strategies, say XTEN Virtual Solution founders Jack Leung and Carson Wong

We live in a time when major technological advancements are changing how we interact, work and play, and allowing for new ideas and platforms to be created. The metaverse is one of the most discussed of these developments. And while it is currently used mainly within the purview of gaming, businesses are actively exploring its potential for better engaging their customers, a change in perspective that allows businesses to reimagine their approach to advertising and marketing. “Covid has led to a paradigm shift towards a more connected, immersive world. Drawing on the existing and advancing technologies, we’re likely to see even further innovations with the emergence of metaverse platforms,” says Jack Leung, a co-founder of XTEN Virtual Solution. Despite geographical boundaries dissolving and the metaverse offering a practical way to…

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Tatler Hong Kong (Digital) - 1 Issue, August 2022

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