Augmented Reality

The more things change, the more they stay the same. Take a closer look at Chanel’s revamp of its iconic J12 watch

BY NICOLETTE WONG

“Apart from the buckle, everything has changed,” says Nicolas Beau, director of international business development for watches and fine jewellery at Chanel. We’re discussing the revamp of Chanel’s iconic J12 watch, which debuted 20 years ago. At first, Beau’s statement seems incongruous. Even with both the old and new versions of the J12 in front of us, spotting the changes is like playing a microscopic version of Where’s Wally? But as Beau walks us through the tweaks, I begin to understand what he means by “everything has changed.” The hour and minute indexes have been moved onto the slanted flange surrounding the dial, along with the words “Swiss Made,” reducing visual clutter. The rail track in the centre of the dial sports thicker hour indexes. In a relatively recent innovation,…

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Tatler Hong Kong (Digital) - 1 Issue, August 2019

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