Face Time

As one of the world’s most forward-thinking watch brands, Omega has no problem attracting high-profile names to front its campaigns

BY ANNIE DARLING

There’s no doubting the power of celebrity in catapulting awareness of a brand, and nowhere is it more evident than in the exclusive world of high-end watches. Superstars are becoming window displays for a new generation of savvy watch collectors, and Omega boasts some of the world’s leading personalities in its family of ambassadors, from Hollywood stars such as Oscar-winners George Clooney and Nicole Kidman to moonwalker and space visionary Buzz Aldrin. Omega, founded in 1848, is synonymous with watchmaking excellence, defined by a pioneering spirit that’s been tried and tested via numerous historical milestones. It stands apart in its focus on quality. Since 1932, Omega has served as the official timekeeper of the Olympic Games, and its iconic Speedmaster wristwatch has been worn on every Nasa-piloted space mission, including all…

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Tatler Hong Kong (Digital) - 1 Issue, August 2019

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