DRIVING FORCE

His obsessiveness and persistence paid off when his revolutionary vacuum cleaner delivered a payday that enabled James Dyson to establish his own company. Since then, he and his R&D team have delivered a string of innovative household appliances that ease our daily lives in exquisitely clever and stylish ways. Melissa Twigg meets the mind behind the machines

James Dyson is the Steve Jobs of vacuum cleaners. The Mark Zuckerberg of air purifiers. The Jeff Bezos of hairdryers. And his vast, all-glass development facility feels like it should be deep in Silicon Valley, rather than a five-minute drive from the quintessentially English town of Malmesbury in the county of Wiltshire. But Dyson himself—a knight bachelor with a net worth of £3.2 billion—exudes the sort of intellectual British charm bred in expensive public schools around the country. With an added twist of creative genius, of course. Although after spending a day exploring his extraordinary development centre, I am starting to see him as more of a Gandalf-style wizard than a mortal with an unusual aptitude for improving household appliances. This is because there is something otherworldly about his ultra-high-tech research centre.…

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Tatler Hong Kong (Digital) - 1 Issue, April 2017

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