IN SEARCH OF CREATIVI-TEA

Entrepreneur Allen Wong is on a mission to revolutionise tea culture. He tells Marianna Cerini how and why—over a fresh brew, of course

As we sit down for high tea at Seasons by Olivier E to talk about Or Tea, Allen Wong’s premium tea venture, the entrepreneur takes out a set of tea bags for me to try. Packaged in brightly coloured wraps featuring a stylised heroine in an array of fairytale-esque scenarios and punny names like La Vie En Rose (rose tea), Tiffany’s Breakfast (good old breakfast tea) and Beeee Calm (chamomile tea), the sachets—stitched, biodegradable and made from unbleached cornstarch—contain unusual combinations of ingredients, most of which are organic and have been sourced from around the world. There’s lemongrass with ginger, green tea and ginseng, and black tea with liquorice roots and roasted coffee beans. Wong began creating these speciality blends in 2010 and launched them on the market three years…

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Tatler Hong Kong (Digital) - 1 Issue, April 2017

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