JUSTIN REIS

The Global CEO of The 1916 Company shares his insights on the evolving landscape of watch collecting, the emotional journey of collectors, and the strategic disruptions reshaping an industry steeped in tradition

What is your most treasured watch? I grew up in Asia and went to university in London. Watches were unattainable for me then, but my twin brother and I would always talk about what we would buy one day. On our 30th birthday, we met for dinner and had both unknowingly bought each other the same Rolex 50th anniversary “Kermit” watch. That’s a very important one for me and I wear it very frequently. How has the industry changed over the last decade? People [used to be] less educated about the collectibility of timepieces. Now, with the age of the internet, access to information has created this incredible, outsized demand. It has been building up gradually and accelerated significantly through Covid. Asia was always a strong market, but the world…

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Tatler Hong Kong (Digital) - 1 Issue, April 2024

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