Going Green

Can fashion brands achieve true sustainability without compromising on style and aesthetics? YES “A big yes! We never should or never have to compromise on style and aesthetics when it comes to sustainability. Brands like [mine] have been working on sustainable designs through collaborating with suppliers and manufacturers that provide solutions and technical advice. Taking my recent collection as an example: the futuristic denim designs were made with Better Cotton Initiative [a non-profit governance group that promotes better standards in cotton farming], then went through an environmentally friendly denim washing process, followed by [the application of ] paint. We also worked closely with Novetex [a leader in the textile industry] using upcycled yarn from the Billie System [a waterless system that upcycles textile waste] to create otherworldly knitwear designs without…