TECH VIRTUAL PERSONALITY

Sean Lee-Davies’ Awethentic Studio is pioneering avatar technology that has the potential to reduce waste in the retail and fashion industries, writes Rachel Duffell

The age of the avatar is here. Just look at avatar celebrity Lil Miquela, a virtual human with more than 1.5 million followers on Instagram. Then there’s Second Life, a 3D virtual world populated by avatars. While online gamers have long had avatars, these 3D animated versions of humans are entering the mainstream, with applications ranging from entertainment to companionship. But there are other realms, too, where avatars have the potential to do more. Sean Lee-Davies, CEO of Awethentic Studio, believes avatars can have a real impact in the fashion and retail worlds, particularly when it comes to the reduction of waste. Fashion is the second most polluting industry in the world. “They’ve really got to tidy up their act, and fast,” says Sean. He sees avatars as part of the…

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Tatler Hong Kong (Digital) - 1 Issue, April 2019

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