If you haven’t heard of the luxury Parisian label by Charaf Tajer, you certainly will in coming seasons. Tajer co-founded cult streetwear label Pigalle with Stéphane Ashpool and opened hip Paris club Le Pompon (where Louis Vuitton and Balmain once held their Fashion Week fetes). Tajer debuted Casablanca’s “après-sport” menswear at Le Pompon in October last year, showing a line of silk robes, luxe tracksuits and watercolour T-shirts in pastel hues. The label was inspired by and named after the Moroccan city where Tajer's parents met while working at an atelier. He credits his family of artists, tailors and musicians with providing the impetus that pushed him to begin his career in architecture, and he draws inspiration from the films of Wes Anderson and Martin Scorsese he saw as a…
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Tatler Hong Kong (Digital) - 1 Issue, April 2019