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Unbeknownst to many, Chopard has opened an exclusive hotel in the heart of Paris, offering a discreet and luxurious experience

By Annabel Tan

In the heart of Paris’ most prestigious square, Chopard has unveiled a new jewel in its crown—not a timepiece or diamond necklace, but an exclusive hotel that seeks to redefine luxury hospitality by offering a unique blend of historical charm and contemporary elegance that caters to the most discerning travellers. Named after its famous address among many other luxury watch and jewellery boutiques, 1, Place Vendôme is nestled in an 18th century hôtel particulier (French for a historic private mansion or townhouse) and officially opened in November last year. Notably, the Chopard brand is not in the name of the hotel, despite it being the company’s first hotel project, nor did Chopard actively promote the news of the opening. The unveiling was quietly and selectively shared; similarly, its location, despite…

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Tatler GMT (Digital) - 1 Issue, September 2024

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