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Tatler GMT (Digital)

Tatler GMT (Digital)

1 Issue, September 2024

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Empire State of Mind

Austen Chu tells Tatler GMT how it feels to partner with Jay-Z, marking a transformative moment for Hong Kong-based luxury watch platform Wristcheck and the watch industry
Empire State of Mind
In July this year, Shawn “Jay-Z” Carter, the iconic music mogul and renowned watch collector, officially invested in Hong Kong-based Wristcheck, a burgeoning luxury watch marketplace. This partnership not only marks a significant milestone for Wristcheck but also highlights the intersection of culture and commerce in the evolving world of luxury watches. For Austen Chu, co-founder and CEO of Wristcheck, this moment is nothing short of surreal. He says, “Growing up, Jay-Z’s music introduced me to brands like Audemars Piguet—it spurred my passion for watches and ultimately my foray into this world professionally, so having him on board as an investor is mindblowing. I don’t think my 15-year-old self would’ve believed it. This partnership feels like a full-circle moment, and it’s incredible to see how far we’ve come in such…
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Tatler GMT (Digital) - 1 Issue, September 2024

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