How to turn your business goals into a successful social media strategy

Ashley Lechman

For businesses today, a solid social media presence is no longer a nice to have, it is an imperative. In just a few years, we’ve seen how social media has become a crucial component of business strategies, opening up a powerful avenue for reaching and engaging with current and potential customers. “Despite the immense opportunities good social media can afford businesses, many operate their platforms and profiles in isolation, often putting out content that they think their target audience will like but that doesn’t necessarily make sense to their business goals, ethos or offering,” Emma-Jane Truter, the founder and head Social Media Strategist at Emma Is Social said. Truter, whose social media studio has recently launched a new offering to elevate business’ marketing efforts, says that in order to leverage…

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Star South Africa (Digital) - 1 Issue, 2025-03-20

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