Insatiable data: four trends shaping consumer consumption in 2025

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Consumer demand for accessible data is reshaping services and innovation in 2025. In quarter one 2024, one user consumed 411.4 terabytes, while MTN notes average contracted users now use 21.9 gigabytes monthly - up 44% since 2023. Statista reports internet usage in South Africa nears 80% of the population, with mobile devices holding 80% market share. This relentless demand for cost-effective data is pushing companies to adapt. Over the next 6-12 months, data and connectivity will evolve, driven by demand, innovation, personalisation, AI, and competition. Firms prioritising speed, automation, and cost optimisation will lead in 2025. Four trends will define the year: 1. Speed and Accessibility Around 75% of South Africans use social media, with 13 million spending over 20 hours weekly on platforms. Streaming services like Netflix and Showmax…

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Star South Africa (Digital) - 1 Issue, 2025-03-18

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