Look Around and What Do You See?

By Ron Menke, NAUI 5422

To be successful in today’s market, business owners must be able to see what’s going on and figure out how they can capture a piece of the action. Many dive centers are not seeing the big picture. The business owner has to figure out what people want. That should be simple: Divers want to have fun and enjoy life. It’s your job to figure out what you can do to make that happen for them. If you don’t, they will go to the internet and social media, find out for themselves, and leave you out of the picture. As a new diver in the early 1970s, I learned to dive and bought my gear at a local dive shop, but the shop offered no trips. So I got with a…

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Sources (Digital) - 1 Issue, Q3-17

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