A Business Plan – Who Needs It?

By Jack Snively, NAUI 7044, Director of Business Development

Have you ever been driving down the road and suddenly realized that you have no idea where you’re going? It has happened to me, and I would be willing to bet that it has happened to you as well. This type of situation could be easily avoided, however, if we just mapped out our destination ahead of time. Running your business without a business plan is much like the above scenario. I often see dive store owners working day to day on the “busy work” of the business without working on the bigger picture and actions that will grow their business. This lack of focus on the future can be one of the biggest mistakes business owners make. I would like to look at just five advantages of having a…

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Sources (Digital) - 1 Issue, Q3-17

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