Reflections on Sennheiser

Sennheiser built a Mirrorbox at Vivid Sydney this year, combining lights, haptics and AI with an audio experience under Momentum 4 headphones. Yet Sennheiser Consumer has changed drastically in recent years, and we took the Vivid opportunity to hold a mirror of our own up to Australian GM Anthony Brady.

interview Sennheiser Hearing You'd think it would be easy enough to find a box the size of a shipping container sitting in the middle of Darling Harbour's Tumbalong Park. But being entirely mirrored, other than a logo and new slogan ‘Hear More’, Sennheiser's Mirrorbox was remarkably discreet (and almost impossible to photograph). Besides, it was the insides that counted. During the night hours of Vivid Sydney, long queues of visitors along the festival's Light Walk formed outside the Mirrorbox to enjoy Sennheiser's “immersive AI audio experience that blends sounds with emotion to create a musical journey for participants”. We took the journey ourselves — and no need for a spoilers alert, as Vivid will be over by the time you read this. A group at a time entered to sit…

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Sound + Image (Digital) - 1 Issue, July - August 2024

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