PRINTING AND BEYOND

Vimal Parmar An independent marketing consultant and digital print evangelist with over 40 years of experience in the imaging industry. @vimalparmar The Timeless Appeal of Print in Photography Even in today’s digital era, printed photographs and photobooks continue to captivate. From exhibitions to personalised calendars, print remains an enduring and cherished medium for photography lovers. Dear Readers, Over the span of just 40 days—from late December 2024 to early February 2025—I attended three photography exhibitions where printed photographs and photobooks played a significant role. Across these exhibitions, 379 photographs adorned the walls, while the organisers collectively published 660 photobooks. This reaffirms that, despite living in an increasingly digital world, print remains as relevant and cherished as ever—and for good reason. It was a pleasure to watch visitors engage deeply with…