Sharing spaces and pop-ups becomes an experience point

Viviane Faver

Summer is here, and retailers are looking for ways to make the act of purchasing increasingly attractive, aiming to bring brands and customers closer together, especially in New York. An increasingly strong trend explored by companies, the point of sale is currently characterized by being a place for customers to have experiences with brands and products. New Yorkers have grown to love public markets, whether it's the Vanderbilt, Lexington, West 52nd location, or our personal favorites, the pop-up holiday markets at Union Square, Columbus Circle, and Bryant Park in Manhattan. The seasonal market focuses on one-of-a-kind handmade items, offering products you can’t find in stores. These pop-ups around the city are currently looking for vendors to be part of this creative community and are requiring applicants to be local to New York (or…

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Scoopvizion (Digital) - 1 Issue, May 2024

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